APPLY TO USE THE HCP MARK
Complete the following form and send it along with supporting documentation to [email protected] for review and approval.
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PROTOCOL FOR USE OF THE HCP MARK & LOGOS
Long-term and increased commercial success is part of the Heirloom Cacao Preservation Fund’s (HCP’s) mission and paramount to its success, which is why HCP only designates cacao produced with the intention of commercial sale. HCP is solely in control of the HCP Mark, and any and all use of the HCP Mark must be approved in writing or via email by HCP. Use of the HCP Designation Mark or HCP logo for promotional and sales purposes requires strict compliance with the following protocol before either can be associated with the sale of beans or manufacture of chocolate products.
HCP is not a certifying agency. The HCP Mark (above) is recognition of unique valued flavor via a specific designation protocol in which beans were submitted from specific trees and genetic analysis was performed. Heirloom designation is transferrable to trees propagated from the specified Heirloom-designated trees, that are immediately adjacent to the HCP designated stand and in rough proportion to the individual genetics of that stand provided it is owned or operated by the grower at the same location (no more than 20-meter separation – more requires prior approval by the HCP). Heirloom designation does not apply to similar trees grown in the vicinity or any region not owned and operated by the grower no matter how close-by they are and no matter how similar their genetics.
Improper use of the HCP Mark by a grower or intermediary may result in suspension of Heirloom designation pending investigation by HCP or HCP’s designated investigator.
USE OF PRESS RELEASE & INFO POSTED ON THE HCP WEB SITE
The HCP Mark and HCP Logo are approved for use by growers, sponsoring manufacturers, and intermediaries of those growers, in conjunction with the approved press release and links to any information posted on the HCP web site, including Tasting Panel notes and USDA genetic profiles as they relate to the designation. A digital version of the certificate may also be placed on the web site of the grower. The HCP allows, with written permission, for designees to adapt the release for local, regional, and international use.
THE FOLLOWING PERMISSIONS MUST BE RENEWED ANNUALLY
GROWER/REP USE OF THE HCP MARK FOR SALES & MARKETING
HCP requires a signed letter or email from the grower annually in advance of any use of the HCP Mark or HCP Logo. The letter or email must provide the following information:
HCP will then authorize in writing the use of its marks and logos for this Heirloom designation for the kilograms stated and provide high-resolution images of each.
A statement must also be received by HCP from any intermediaries (brokers, traders, reps, cooperatives) that Heirloom-designated cacao was not mixed with other beans, and that the beans passed directly from the grower to the intermediaries.
MANUFACTURER USE OF THE HCP MARK FOR SALES & MARKETING
HCP requires a signed letter or email from the manufacturer in advance of any use of the HCP Mark or HCP Logo. This request must state that the total cocoa liquor content of the chocolate or chocolate products being sold under that HCP Mark adheres to the following definitions of “Pure Heirloom Cacao” or “Contains Heirloom Cacao” as specified below, and that the appropriate HCP Mark is used for the product.
The manufacturer must clearly indicate the percentage of Heirloom-designated beans contained within the product based on the following definitions:
Improper use of the HCP Mark by a grower or intermediary may result in suspension of Heirloom designation pending investigation by HCP or HCP’s designated investigator.
USE OF PRESS RELEASE & INFO POSTED ON THE HCP WEB SITE
The HCP Mark and HCP Logo are approved for use by growers, sponsoring manufacturers, and intermediaries of those growers, in conjunction with the approved press release and links to any information posted on the HCP web site, including Tasting Panel notes and USDA genetic profiles as they relate to the designation. A digital version of the certificate may also be placed on the web site of the grower. The HCP allows, with written permission, for designees to adapt the release for local, regional, and international use.
THE FOLLOWING PERMISSIONS MUST BE RENEWED ANNUALLY
GROWER/REP USE OF THE HCP MARK FOR SALES & MARKETING
HCP requires a signed letter or email from the grower annually in advance of any use of the HCP Mark or HCP Logo. The letter or email must provide the following information:
- The number of kilograms of cacao that will be made available under the HCP Mark for commercial sale that year;
- Confirmation that the cacao can be traced to and from the exact farm orchard/stand designated Heirloom by HCP; and
- Confirmation that the cacao not been mixed with any different cacao varietal, Heirloom-designated or otherwise.
HCP will then authorize in writing the use of its marks and logos for this Heirloom designation for the kilograms stated and provide high-resolution images of each.
A statement must also be received by HCP from any intermediaries (brokers, traders, reps, cooperatives) that Heirloom-designated cacao was not mixed with other beans, and that the beans passed directly from the grower to the intermediaries.
MANUFACTURER USE OF THE HCP MARK FOR SALES & MARKETING
HCP requires a signed letter or email from the manufacturer in advance of any use of the HCP Mark or HCP Logo. This request must state that the total cocoa liquor content of the chocolate or chocolate products being sold under that HCP Mark adheres to the following definitions of “Pure Heirloom Cacao” or “Contains Heirloom Cacao” as specified below, and that the appropriate HCP Mark is used for the product.
The manufacturer must clearly indicate the percentage of Heirloom-designated beans contained within the product based on the following definitions:
Pure Heirloom Cacao: The total cocoa liquor in this product contains 100% Heirloom designated beans.
Contains Heirloom Cacao: The total cocoa liquor in this product contains 30% - 99% Heirloom designated beans.
HCP will then authorize in writing the use of the HCP Marks and HCP Logo for this Heirloom designation, and provide high-resolution images of each.
RETAILER OF HEIRLOOM PRODUCTS
To be identified as a retailer of Heirloom-designated chocolate on the HCP website, the retailer must email HCP at [email protected] to validate their products and be added to the list. The retailer must provide proof, in the form of a point of sale receipt, invoice, or purchase order from the grower or vendor validating the cacao or chocolate in question are Heirloom-designated.
UNAUTHORIZED USE OF THE HCP MARK
The unauthorized use of this trademark is prohibited.
RETAILER OF HEIRLOOM PRODUCTS
To be identified as a retailer of Heirloom-designated chocolate on the HCP website, the retailer must email HCP at [email protected] to validate their products and be added to the list. The retailer must provide proof, in the form of a point of sale receipt, invoice, or purchase order from the grower or vendor validating the cacao or chocolate in question are Heirloom-designated.
UNAUTHORIZED USE OF THE HCP MARK
The unauthorized use of this trademark is prohibited.
