HEIRLOOM CACAO PRESERVATION FUND
  • About Us
    • About HCP
    • How HCP Works
    • What is Heirloom Cacao?
    • Leadership
    • Meet Our Partners
    • HCP in Action >
      • HCP in Action
      • Annual Report
  • Our Heirloom Farmers
    • Our Heirloom Farmers
    • HCP Documentaries
    • Designee Login
  • Adopt A Cacao Tree
  • Donate
  • Buy Heirloom Chocolate
    • US Retailers
    • International Retailers
  • Apply to the HCP

HCP in Action

Five Questions With Gary Guittard

10/18/2019

 
1. What were some of the original reasons that you and other industry leaders founded FCIA in 2007?
Seeing the changes in the industry of using less flavor cocoa over the last 50 years and the emergence of their use in the bean to bar movement led us to want to shine the spot light on some of these classic genetic types. Many famous brands rose to prominence using some of these cocoas but because competitive price pressure started the process of incremental degradation and their original personality was lost.

2. Looking back over the past 12 years, how has the fine chocolate industry evolved? Were there any surprises? How have consumers tastes and preferences changed?
I think the evolution of the fine chocolate industry, which today is centered on the bean to bar movement, has grown tremendously over that last 12 years, maybe to the point of saturation. It was surprising that the growth was so rapid. I’m not sure that consumer preferences have changed, I think they, like Guittard, are always looking for something new. I do think their knowledge of chocolate flavor and its diversity has grown. I think in reaction to that there are many flavored bars with inclusions on the market today. I’m surprised it hasn’t evolved more into fine candy like bon bons, box chocolate or candy bars.
​
More…

Comments are closed.

    Archives

    December 2020
    July 2020
    June 2020
    November 2019
    October 2019
    September 2019
    July 2019
    June 2019
    April 2019
    January 2019
    December 2018
    November 2018
    June 2018
    April 2018
    February 2018
    January 2018
    December 2017
    August 2017
    July 2017
    February 2017
    March 2016
    December 2015

    Categories

    All

HCP is an initiative of the ​
Picture
 About Us  |  Our Heirloom Farmers  |   ​DONATE   |  Apply to the HCP   |  Contact Us   |  Buy Heirloom Chocolate  |   HCP in Action​   |  Meet the FCIA

​Branding and Logo Design: Sharon Klein Graphic Design | www.skgd.net 
© COPYRIGHT 2020. ALL RIGHTS RESERVED.
  • About Us
    • About HCP
    • How HCP Works
    • What is Heirloom Cacao?
    • Leadership
    • Meet Our Partners
    • HCP in Action >
      • HCP in Action
      • Annual Report
  • Our Heirloom Farmers
    • Our Heirloom Farmers
    • HCP Documentaries
    • Designee Login
  • Adopt A Cacao Tree
  • Donate
  • Buy Heirloom Chocolate
    • US Retailers
    • International Retailers
  • Apply to the HCP